An excerpt from Condé Nast Traveler:

Why book?

Because Naples, Florida finally has the beachfront resort it has been worthy of for decades—one that captures a southern-meets–Old Florida charm, Gulf-front drama, modern swagger, and enough Four Seasons confidence to ripple through an entire small coastal city (and cue The White Lotus yodel on repeat).

Set the scene

Driving down residential Gulf Shore Blvd, a series of low-rise, cream-hued buildings come into view from both sides of the street. On the beachside there are four—three housing residences and one containing the main event: Naples Beach Club, A Four Seasons Resort. The resort looks delightfully understated for a major hotel project: a seven-story, all-balcony, C-shaped structure that settles gracefully into a neighborhood of long-established mansions and Old Florida cottages. But the minute you walk through the doors, the demure perspective shifts. The ceilings soar, the air feels wide open, and the textures—brass heliconia door pulls, layered millwork, bleached pecky cypress on the coffered ceiling—suggest the kind of Florida beach house you’d design after landing a grand inheritance.

The lobby is an instant mood-setter: soothing earth-toned furnishings, colorful pillows with intricate botanical patterns (including olive-fringed beauties with dazzling fern prints), and seven overhead bas-reliefs, each molded from a different palm leaf indigenous to southwest Florida. Together, they glow in the bustling, sun-filled space and create a genuine sense of place.

Naples has never been known for pushing aesthetic boundaries, but the crowd here signals a shift. Guests arrive dressed for the part, whether inspired by their White Lotus obsession or devotion to the Four Seasons brand. Well-groomed locals pull into the porte cochère to visit the public-facing restaurants, donning seaside resort wear that lands somewhere between Gulf Coast restraint and Nantucket summer ease. Families drift toward the pools. Young couples angle for a spot at Sunset Bar. This is Naples, but not the Naples you remember—or the one your grandparents talked about.

The backstory

The resort rises on the site of the former Naples Beach Hotel & Golf Club, a beloved fixture that served generations of locals and was best known for HB’s and the Sunset Bar. Except for these two restaurants, now renovated and forming a standalone structure on the beachside, everything else was cleared and rebuilt entirely from scratch under the direction of interdisciplinary design firm Hart Howerton (lauded for hotel projects like The Lodge at Sea Island, GA, and Montage Big Sky). While the hotel is a new-fashioned interpretation of the old-school Naples good life, the spirit of the original property lives on where it matters: at HB’s and the Sunset Bar during those legendary Gulf sunsets.

Read the full review from Condé Nast Traveler HERE