A stylish young woman in an off-the-shoulder sundress hunches over a laptop, one foot hoisted atop a rough-hewn coffee table and the other resting on a fluffy shag carpet. A couple poses for selfies next to a massive wall of ferns. A 40-something guy plunks down on a squat stool made entirely of ropes and continues pitter-pattering away on his phone.
This stylish WeWork-esque setting isn’t some new, hip tech incubator or posh, members-only co-working collective: It’s the lobby of the six-month-old 1 Hotel Brooklyn Bridge, and everything — from the raw concrete walls to the ever-so-coolly distressed furniture — is an expression of the young hotel brand’s proprietary take on sustainability.
As Mic reported in part one of this series, the term “green hotel” is vague and inexact, thanks to an entangled maze of certification frameworks and credentialing and local building restrictions and zoning laws. But despite the lack of one-size-fits-all guidelines, a few hotels have emerged with standout approaches to sustainability that have proved, or will soon prove, disruptive to the industry.
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